Finnest approached Merl to design a debit card intended for children as young as 8 to teenagers up to 17 years old.
Orange is a primary color in Finnest’s identity. We found there aren’t many orange cards on the market, so we jumped at the opportunity to use it.
We also tried Finnest’s blue in an application. Below is an earlier version of the final card.
The debit card is central to Finnest’s financial education program, and they wanted something that would stand out from the pack.