Sigma Surgical was interested in a rebrand to distinguish themselves as a new type of tech-driven healthcare startup.
SIGMA is a proprietary application that crowdsources surgeon protocols to help educate healthcare professionals, document steps in a surgical case, and increases OR efficiency.
In order to develop their identity, we began with the Greek letter Sigma as a reference for the logotype. The shape transformed in each iteration of the mark, taking on a more stylized curvilinear form in the middle of the process.
We eventually arrived at a form more inspired by a Sigmoid Curve, signifying data as the driving force behind Sigma Surgical's tools.